從百度角度看SEO與UEO的關(guān)系

SEO即搜索引擎優(yōu)化，UEO即UserExperienceOptimization的縮寫，即用戶體驗(yàn)優(yōu)化，這兩者到底有什么關(guān)系呢？筆者根據(jù)自己5年的SEO行業(yè)經(jīng)驗(yàn)，談一下自己的看法。站在百度角度看，在網(wǎng)站優(yōu)化中，SEO只是手段之一，UEO是目的，UEO的目標(biāo)即網(wǎng)站建設(shè)最佳化。
SEO is search engine optimization, UEO is the abbreviation of UserExperienceOptimization, namely the user experience optimization, and both are exactly what relation? According to the level 5 years industry experience of SEO, talk about their own opinions. Standing in baidu perspective, in website optimization, SEO just means one, UEO is the goal, and UEO's goal of website optimization.

1、SEO只是網(wǎng)站優(yōu)化手段(SEO just website optimization method)

SEO為站長(zhǎng)朋友所熟知，在這里不做過(guò)多解釋。筆者在5年的SEO經(jīng)歷中，發(fā)現(xiàn)有的站長(zhǎng)朋友過(guò)分依賴SEO，筆者認(rèn)為SEO只是網(wǎng)站優(yōu)化的一種手段，而網(wǎng)站優(yōu)化只是網(wǎng)站運(yùn)營(yíng)的一個(gè)過(guò)程。過(guò)度SEO被百度懲罰的例子，知名的站長(zhǎng)網(wǎng)站Chinaz、A5已經(jīng)有很多。從百度角度考慮一下，百度是搜索引擎，它希望用戶能在上面找到有價(jià)值且體驗(yàn)好的內(nèi)容，這是百度存在的價(jià)值。只要抓住這一點(diǎn)，網(wǎng)站就有明確的優(yōu)化方向，即增加有用的內(nèi)容，增加用戶體驗(yàn)度。
SEO webmaster friends for known here don't make much explanation. The author in 5 years experience of SEO and found some webmaster friends relying too much on SEO, the author thinks that SEO is just a means of site optimization, and the website optimization just website operation of a process. Excessive SEO is baidu examples of punishment, famous adsense website Chinaz, A5 is a lot. From baidu Angle consideration, baidu's search engine, it can find out in hope the user experience value and good content, this is baidu the value of existence. Want to hold it, the site has clear optimization direction, that to increase the content of the useful, increase the degree of the user experience.

2、UEO是SEO的最終目的(UEO SEO is the ultimate goal)

UEO即以提高用戶體驗(yàn)度為原則，改善網(wǎng)站功能、結(jié)構(gòu)、操作、視覺(jué)等，從而黏住訪客，提高網(wǎng)站訪問(wèn)量。百度要求網(wǎng)站要提高用戶體驗(yàn)度，我們也要迎合百度這種要求，也就要做好UEO。站在百度的角度看，我們進(jìn)行SEO的目的就應(yīng)該是UEO，只有方向正確了，百度才會(huì)更加青睞我們的網(wǎng)站。筆者進(jìn)行UEO的網(wǎng)站，在實(shí)施3個(gè)月后，網(wǎng)站的收錄量和訪問(wèn)量都有大幅提升，在沒(méi)有刻意發(fā)一個(gè)外鏈的情況下，外鏈數(shù)兩周增長(zhǎng)了3000萬(wàn)。SEO要以UEO為目標(biāo)，這樣就不用擔(dān)心搜素引擎懲罰，網(wǎng)站也會(huì)進(jìn)入良性發(fā)展階段。
UEO namely to enhance the user experience degrees for the principle, structure, function, improve website operation, vision, and stick to visitors, to improve the site traffic. Baidu requirements to enhance the user experience of website, we also have to cater to baidu this request, will also make UEO. Standing in baidu's point of view, we are the purpose of SEO should be UEO, only the correct direction, baidu will be more popular with our website. The UEO website, in the implementation of after 3 months, the amount collected and traffic of web site have dramatically, in not trying to send a chain of the situation, the chain number two 30 million increasing. SEO to UEO as the goal, this will not have to worry about search engine punishment, the website will also enter the positive development stage.

3、UEO的目標(biāo)即網(wǎng)站最佳化(UEO's goal of website optimization)

筆者認(rèn)為，要做好UEO必須從網(wǎng)站的各個(gè)方面考慮，比如訪問(wèn)速度、內(nèi)容的價(jià)值、頁(yè)面的美觀、功能的易用、導(dǎo)航的清晰易、注冊(cè)的方便快捷等。在做UEO時(shí)必須完全站在訪客的角度上考慮，不要把自己當(dāng)做設(shè)計(jì)者，你就能發(fā)現(xiàn)很多決定UEO的成敗的細(xì)節(jié)問(wèn)題。UEO做好了，你就跟百度有了統(tǒng)一目標(biāo)，百度也會(huì)更青睞你的網(wǎng)站。這是一個(gè)良性循環(huán)的過(guò)程，筆者的網(wǎng)站就正在走這條路，通過(guò)UEO建立符合百度要求的最佳化網(wǎng)站。
In my opinion, to do UEO must from all aspects of the web site to consider, for example, the value of access speed content, page of the beautiful, function of the ease of use, the navigation clear and easy to, registered the convenient and quick, etc. In UEO do must be completely stood in the Angle of visitors on consideration, not as a designer, you can find a lot of UEO decided to the success or failure of the detail. UEO ready, you're a unified goal baidu, baidu may also be more favour of your website. This is a virtuous cycle of the process, the author's web site is go this way, through the UEO establishment conforms to the requirements of the baidu optimal website.

SEO、UEO這些概念，是眾多站長(zhǎng)在不斷實(shí)踐總結(jié)的基礎(chǔ)上提出來(lái)的。在網(wǎng)站優(yōu)化過(guò)程中，很多問(wèn)題站在百度的角度想一下，就會(huì)迎刃而解，換個(gè)角度看SEO、UEO你的理解就會(huì)不一樣。
SEO, UEO these concepts, is the practice in many webmaster continuously put forward on the basis of. In the website optimization process, a lot of problems standing in the Angle of baidu to think of it, can be solved, a different perspective, UEO SEO your understanding would be different.
本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://m.proteomeinstitute.com/