企業(yè)網(wǎng)站設(shè)計(jì)優(yōu)化技巧

一般說來，URL中包含關(guān)鍵詞對(duì)網(wǎng)站優(yōu)化確實(shí)會(huì)有所幫助。 不過從品牌效果考慮， 用品牌名稱做域名應(yīng)該是比較合適的。 不要走急功近利誤區(qū)。獨(dú)立域名更能獲得搜索引擎的認(rèn)可。調(diào)查顯示：大多數(shù)搜索引擎排名時(shí)對(duì)那些不具備獨(dú)立域名的網(wǎng)站賦予較小的“重要性”。
Generally speaking, the URL contains keywords to site optimization really can help. But from the brand effect consider, supplies, PaiMing called domain name should be more appropriate. Don't go get rich quick erroneous zone. Domain names more to the search engine's approval. Survey: most of the search engine rankings for those who do not have independently when domain name to the website smaller "importance".

網(wǎng)站優(yōu)化的目的是用合理的手段（不是作弊），對(duì)網(wǎng)站源代碼進(jìn)行優(yōu)化，使之對(duì)搜索引擎更友好，更符合排名規(guī)則一個(gè)站點(diǎn)的排名70%是靠網(wǎng)站優(yōu)化做到的網(wǎng)站優(yōu)化內(nèi)容著力點(diǎn) ：網(wǎng)站結(jié)構(gòu)分析／優(yōu)化;關(guān)鍵詞分析;客戶競爭對(duì)手分析;
The purpose of the site optimization is to use reasonable means (not cheating), to optimize website source code, make to the search engine more friendly, more in line with a site's ranking rules ranked by 70% is optimized your site do website optimization content focus: website structure analysis/optimization; Key words analysis; Customer analysis of competitors;

網(wǎng)站優(yōu)化效果四項(xiàng)指標(biāo)衡量：在搜索引擎中關(guān)鍵詞排名； 在Alexa全球排名； PR值或外部連接數(shù)量； 目標(biāo)人群的到達(dá)率；（注意不是泛泛的PV）
Website optimization effect four measures: in the search engine rankings keywords; Alexa rankings in global; The PR value or external connection quantity; The target population reached; (note that not broad PV)

網(wǎng)站優(yōu)化基礎(chǔ)工作是網(wǎng)頁的優(yōu)化，網(wǎng)頁的優(yōu)化內(nèi)容涵蓋：
Website optimization is the optimization of the foundation work web page, the optimization of the web page content covers:

第一：標(biāo)題(title)，你所選擇用的關(guān)鍵詞(一般最好是3個(gè)關(guān)鍵詞)。
Title (title), what you choose to use the keywords (generally is best three keywords).

第二：meta標(biāo)簽，這里包括，keyword、description、generator、robots、Progid等。
Meta tags, this includes, keyword, description, generator, robots, Progid, etc.

第三：圖片alt標(biāo)簽，盡量少用flash和圖片(個(gè)人認(rèn)為，不過位了美觀度可適當(dāng))。
Pictures of Alt tag, use less as far as possible flash and pictures (personal thought, but a beautiful degree can be properly).

第四：要有合理的web網(wǎng)站設(shè)計(jì)結(jié)構(gòu)，少用JV腳本語言，別用層。
To have reasonable web design structure, less with JV scripting language, don't use the layer.

第五：外部鏈接(文字鏈接)，別去鏈接工廠。
External links (text links), don't go to link the factory.

網(wǎng)站優(yōu)化不要天天盯著排名，這樣很累，做好網(wǎng)站的內(nèi)容(內(nèi)容是最重要的).網(wǎng)站優(yōu)化過程不是排名直線上升，現(xiàn)實(shí)情況表現(xiàn)其實(shí)更多的是排名的起伏，但這是很正常的。因?yàn)槭沁^程。網(wǎng)站優(yōu)化不是作弊,也不是簡單的對(duì)關(guān)鍵詞堆徹。為什么某些SEO高手能快速地讓關(guān)鍵詞優(yōu)化好呢？
Website optimization don't stare at every day rankings, which is very tired, do the content on the website (content is the most important). Site optimization process is not ranking in a straight line, the reality show more is actually the ranking ups and downs, but this is very normal. Because is process. Website optimization is not cheating, also is not simple to repeal of key words. Why some SEO programmer can quickly make keywords optimization good?

是因?yàn)樗麄兪诸^上有很多的網(wǎng)站的FTP帳號(hào)和密碼(這些是很重要的因素)，而且他們手頭上有很多PR值高的網(wǎng)站，在這么多的網(wǎng)站上掛個(gè)鏈接，簡單的做下網(wǎng)站優(yōu)化效果就出來了。稍留意下，我們會(huì)驚奇于有些網(wǎng)站：網(wǎng)站做的不成“網(wǎng)”形，PR值卻同時(shí)高的要死，這些都是SEO的“幕后杰作”。網(wǎng)站優(yōu)化需要一個(gè)過程，比如說你時(shí)間長了，手上的FTP帳號(hào)多了，認(rèn)識(shí)的朋友也多了，那么你鏈接就會(huì)有質(zhì)量了。Google 每年進(jìn)行的 10 次常規(guī)更新和不時(shí)出現(xiàn)的算法升級(jí)有很大一部分是由于受到了SEO 行業(yè)研究的啟發(fā)。
Because they have a lot of web site FTP account and password (these are very important factors), and they have a lot of the PR value high site, in so many web site a link, simple do the next web site optimization effect came out. A little attention to, we will be amazed by some sites: web site do no "nets" form, the PR value while high death, these are the SEO "behind the scenes masterpiece". Website optimization needs a process, for example you for a long time, hand FTP account many, know a friend also many, then you link will have quality. Google each year for 10 times the regular update and upgrade the algorithm is shown a big part of the SEO industry is due to research of inspiration.

SEO 的真正含義應(yīng)該是 “對(duì)網(wǎng)頁進(jìn)行優(yōu)化，以使其對(duì)搜索引擎更加友好 ” 。
SEO's true meaning should be "of web optimization, in order to make it to the search engine more friendly".

現(xiàn)在所有的搜索引擎，包括 Google 在內(nèi)，都有一個(gè)難以消化的問題 —— 對(duì)動(dòng)態(tài)網(wǎng)站的接受能力不夠。
Now all the search engine, including Google inside, there is a difficult to digest issues-on dynamic website accept ability is not enough.

知道了什么是對(duì) Google“ 不友好 ” 的，就可以大致找到對(duì) Google“ 友好 ” 的辦法： 通過甚重選擇關(guān)鍵字、外部鏈接、錨文本以及合理安排頁面元素的搭配，優(yōu)化網(wǎng)站的底層結(jié)構(gòu)，盡量多采用靜態(tài)頁面技術(shù)，少用甚至不用動(dòng)態(tài)頁面技術(shù)，減少不必要的腳本程序等，就可以從技術(shù)層面初步達(dá)到對(duì)搜索引擎 “ 友好 ” 的目的。
Know what is on Google "unfriendly", can find for roughly Google "friendly" measures: through heavy choose what keyword, and external links, anchor text and reasonable arrangement of elements of the page is tie-in, optimize the underlying structure of a web site, try to use more static page technology, less with don't even need to dynamic pages technology, reduce unnecessary scripts to wait, can from the technical level of the search engine to preliminary "friendly" purposes.

要想達(dá)到SEO 的終極目標(biāo) —— 排在相關(guān)關(guān)鍵詞查詢結(jié)果的首位，最重要的還需要網(wǎng)站內(nèi)容的配合。短期內(nèi)提高排名對(duì)一個(gè)內(nèi)容很差的網(wǎng)站是沒有任何意義的，因?yàn)?Google 的算法現(xiàn)在更新的頻率非?？?Google 的目的就是要 “ 找到人們最需要的東西 ” ，所以網(wǎng)站優(yōu)化的最根本辦法就是，讓你的網(wǎng)站確實(shí)成為人們最需要的網(wǎng)站。
To achieve the ultimate goal of SEO-row in the related key words inquires the first results, the most important of the content on the website also need to cooperate. The short term boost ranking to a content is very poor site is meaningless, because Google's algorithm is now the frequency of updates very fast. Google's purpose is to "find people need the most thing", so the website optimization of the most fundamental way is, make your site really become the people need most web sites.

所有搜索引擎 的目的都是一樣的，都是幫用戶找到最合適的網(wǎng)站，所以豐富網(wǎng)站內(nèi)容的重要性無論如何強(qiáng)調(diào)都不為過。
All search engines of the purpose is the same, is to help users find the most suitable web sites, so the importance of rich website content cannot be overemphasized.

Google 目前的算法公式已經(jīng)升級(jí)過無數(shù)次，其中涉及的變量甚至?xí)?300 多個(gè)， PageRank 只是其中最著名的一個(gè)而已。說道底，對(duì)于網(wǎng)站優(yōu)化而言。真正重點(diǎn)還是把內(nèi)容做好，把你的用戶粘在你的網(wǎng)站，你的用戶將不斷的積累，流量大了，對(duì)GOOGLE排名最有用。
Google the algorithm has been upgraded formula numerous times, involving variable or even more than 300, is one of the most famous PageRank a just. The bottom of the said, for the website for optimization. Real focus or the content well, put your users stick in your website, your users will be accumulated ceaselessly, large flow, GOOGLE ranking of the most useful.

點(diǎn)擊越多越好嗎？不盡然。要考慮誰在看你的網(wǎng)頁。這是至關(guān)重要的問題。必須是你的目標(biāo)訪問者才有用。 吸引目標(biāo)訪問者，需要選擇好登錄搜索引擎的關(guān)鍵詞、加入分類目錄時(shí)選擇好目錄及子目錄。過多的_JavaScript代碼統(tǒng)一放到一個(gè).js文件中。搜索引擎不會(huì)讀_JavaScript代碼。使用簡單的表格，不要過度使用表格，或表格中嵌套表格，這樣最容易出現(xiàn)HTML錯(cuò)誤。 使用CSS樣式表統(tǒng)一字體，而不要過多使用HTML字體標(biāo)簽。
Click on the more the better? Not exactly. Want to consider who is reading your web pages. This is the question. Must be your target visitors are only useful. Attract targeted visitors, need to choose a good login search engine key words, to join classified catalogue choice when the directory and subdirectories. Too much _JavaScript code in a unified. Js file. The search engines don't read _JavaScript code. Use simple form, do not excessive use of form, or form nested form, so most prone to HTML error. Use CSS style sheets unified font, and don't use too much HTML font tags.
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