企業(yè)網(wǎng)站優(yōu)化守不住關鍵詞排名的原因

最近從事一些優(yōu)化的SEOer都會發(fā)現(xiàn)一個奇怪的現(xiàn)象，很多企業(yè)網(wǎng)站建設的個別關鍵詞都出現(xiàn)了大范圍的波動，今天還在首頁或許明天就掉到三、四頁之后了。按照百度正常的算法更新，網(wǎng)站關鍵詞排名不應該出現(xiàn)如此巨大的變動，如果是網(wǎng)站遭受降權，那所有的關鍵詞都應該受到影響呀。很多站長都在QQ論壇里說百度又不正常了，尚品中國到不這么認為，看似沒有頭緒的現(xiàn)象往往都有其存在的依據(jù)，SEO網(wǎng)站優(yōu)化只有透過表面現(xiàn)象尋找到百度變化的蹤跡，才能更好的優(yōu)化自己的網(wǎng)站。
Recently in some optimization of the SEOer will find a strange phenomenon, many enterprise website construction of individual keywords appear larger fluctuation, today is the tomorrow off to three or four pages later. Baidu update according to the normal algorithm, web site keywords ranking should not be such a big change, if the site being down the right, then all of the keywords should be affected. Many webmaster in QQ forum said Baidu not normal, luxuries China to not think so, seems to have no clue phenomenon often has its basis, SEO website optimization only penetrate the surface, to find the changing tracks of Baidu, optimization can better your net station.

網(wǎng)站近期雖然沒有使用過什么違規(guī)或者作弊的優(yōu)化手法，網(wǎng)站的優(yōu)化進度和之前進度一樣，那是什么原因導致個別關鍵詞排名突然大范圍的下降呢?仔細的分析這些網(wǎng)站的內容，用戶點擊率和停留時間就會發(fā)現(xiàn)，這些營銷型網(wǎng)站建設的內容與關鍵詞的匹配度較高，且內容較為豐富。但進一步的發(fā)現(xiàn)很多內容都是人云亦云的說，隨便摘取一個標題通過百度搜索，都可以得到很多與之相關的內容，雖然文章都是自己偽原創(chuàng)的并沒有多少重復，但卻不能給用戶帶來多少有價值的內容。在看用戶的點擊率和停留時間并不高，部分用戶匆匆點擊下就離開導致與之關鍵詞相關的頁面的跳出率過高。而在查詢這些關鍵詞的外鏈，大都是偽原創(chuàng)他人的文章，雖然也有一些軟文投稿，但整體上還是以偽原創(chuàng)為主。
Website without the use of any illegal or cheating optimization technique, optimizing the schedule and the site of the schedule as before, that is what caused the decline of individual keywords ranking suddenly wide? A careful analysis of the content of these sites, users click rate and residence time will find the matching degree, high content and keywords of these marketing website construction, and the content is more abundant. But further found that many are repeat word for word what others say that, just pick a title by Baidu search, can get a lot of related content, although this is false original not much repetition, but not give users much valuable content. Look at the user's click rate and residence time is not high, part of the user to click the left hurriedly to the words related to the page out rate is too high. But in the chain inquires the keywords, mostly false original others article, although there are some soft Wen contribute, but on the whole, or pseudo original.

聯(lián)想到百度近期剛剛推出的星火計劃，隨即百度綠蘿算法升級到2.0。我們知道百度星火計劃的推出就是為了保護網(wǎng)站的原創(chuàng)內容，綠蘿算法2.0則是打擊垃圾外鏈，這兩個算法的組合更是從內容到外鏈對原創(chuàng)的重視。尚品中國的網(wǎng)站個別關鍵詞排名出現(xiàn)如此巨大的排名波動，個人認為是百度算法變革的結果，按照之前的算法我的網(wǎng)站排在百度首頁那是肯定無疑的，隨著百度對有價值原創(chuàng)的重視，對用戶體驗的關注，網(wǎng)站的排名不僅僅和文章的內容、外鏈等有關，百度又增加了文章的價值和客戶的喜愛程度等考核因素，雖然我的網(wǎng)站在之前百度的考核中達到其要求，但在用戶體驗度和文章的價值傳遞等還有欠缺，從而在百度新算法下排名出現(xiàn)了下降。
Lenovo to Baidu recently launched the spark plan, upgrading Baidu green algorithm to 2. We know that the launch of Baidu spark plan is the original content in order to protect the site, green algorithm 2 is strike garbage outside the chain, the combination of these two algorithms is from the content to the chain to the original value. Luxuries Chinese Web site keywords ranking ranking individual fluctuations so huge, personally think that is the result of changes in Baidu algorithm, in accordance with the algorithm before my site row in the home page that is no doubt Baidu Baidu, along with the value of the original value, to the attention of the user experience, the site's ranking is not just about the content, such as the chain, baidu added assessment factors in the value and customer preference, although my site before Baidu assessment to meet the demand, but in the user experience and the value transfer, are lacking, thus ranking fell in the new algorithm under the baidu.

至于部分網(wǎng)站關鍵詞小幅度變化的原因，尚品中國也談談自己的看法：
As to the reason for part of the site keywords small variation of luxuries, China also talk about his own views:

隨著百度對文章質量和用戶體驗的重視，自然在排名時不能忽略了用戶的感受了。百度通過對用戶行為的檢測，可有清楚的知道各個網(wǎng)站用戶的訪問量、訪問時間、用戶的忠誠度等數(shù)據(jù)，假如排在第一位的網(wǎng)站用戶點擊率和停留時間還沒有第二位的高，那么百度自然就認為第二位的網(wǎng)站對用戶更有價值，從而把其提升在第一位。由于每個網(wǎng)站的點擊率和用戶訪問時間都是不確定的，難免出現(xiàn)多少不一的情況，自然造成百度排名的不停微調了。當然，百度考核的因素不僅僅是這些，但在網(wǎng)站其他硬性條件都相差無幾的情況下，用戶體驗也就成為了排名的有效依據(jù)了。
With the Baidu the quality and user experience attention, naturally in the rankings can not ignore the user experience. Baidu through the detection of user behavior, can know the data volume, various web user access time, user's loyalty, if the web site users click the first rate and residence time is not second bit high, then Baidu naturally think second sites for users to more value, thus the increase in the first place. Because each website click rate and user access time is uncertain, there will be many different natural cause, baidu ranking kept fine-tuning. Of course, baidu evaluation factors is not only these, but in the other site hard conditions are not much difference between case, user experience has become the effective basis for ranking.

因此，企業(yè)網(wǎng)站優(yōu)化要想扼守關鍵詞排名，避免出現(xiàn)不必要的波動，可要從一下兩個方面著手：
Therefore, the enterprise website optimization to guard the keywords ranking, to avoid unnecessary volatility, can begin from the following two aspects:

一、文章的質量度
The quality of

百度在推出石榴算法時，就明確了對垃圾網(wǎng)站頁面的打擊，星火計劃的推出更是著重保護有價值的原創(chuàng)文章。企業(yè)與其千方百計的尋找各種優(yōu)化策略和技巧，還不如迎合百度算法發(fā)展的方向，重點在文章的質量上下功夫，拋棄以前的轉載或者偽原創(chuàng)，努力在原創(chuàng)的基礎上提升網(wǎng)站的質量。當然，網(wǎng)站內容的質量不僅僅體現(xiàn)在內容的豐富性、稀缺性、權威性等，更側重文章傳遞的價值，帶給用戶的幫助，只有站長用戶的立場為其創(chuàng)造有價值的內容，自然百度也會對我們的網(wǎng)站情有獨鐘。
Baidu in the launch of pomegranate algorithm, made clear the rubbish site hit, launched the spark plan is mainly to protect the value of the original article. Looking for a variety of optimization strategies and techniques of enterprises and make every attempt, rather than cater to Baidu algorithm development direction, the focus of efforts on the quality of the article, to abandon the previous reproduced or pseudo original, efforts to upgrade the quality of the site in the original basis. Of course, quality of website content is not only reflected in the content of the richness, rarity, authoritativeness, focuses more on the transfer of value, to help users, only Adsense users position to create valuable content for its, natural Baidu will also have a special liking to our website.

二、用戶體驗 (User Experience)

搜索引擎無論怎么改革都離不開用戶的支持，作為其生產(chǎn)的基礎就必須獲得用戶的認可。網(wǎng)站要想在搜索引擎中獲得好的排名，就必須做好用戶體驗，只有用戶信任我們的網(wǎng)站才能增加搜索引擎的友好度。提升用戶體驗的渠道有多種，常見的策略就是提升用戶對網(wǎng)站的點擊率、延長用戶的停留時間、方面用戶快速尋找的到需求的內容、引導用戶積極的參與其中、增加忠實用戶的回訪率、減少或者杜絕頁面的廣告和彈窗等。
Support search engine no matter how reform cannot do without the user, is the basis of production must be authorized users. The site to get good rankings in search engines, it must make the user experience, only the user trust our site in order to increase the search engine friendly degrees. To enhance the user experience by many ways, a common strategy is to enhance the user on the site click rate, prolong the retention time, users quickly find to demand contents, guide users actively involved, more loyal users return rate, reduce or eliminate the page ads and popups etc..

有時為了增加網(wǎng)站關鍵詞排名的穩(wěn)定，可以適當建設一些高質量的外鏈，不僅可以起到增加網(wǎng)站流量，提升網(wǎng)站權重的作用，更是對網(wǎng)站的排名起到一種投票的作用。關鍵是我們在外鏈建設的過程中，需要貫徹以質取勝，才能保證投票的有效性。
Sometimes in order to increase the site keywords ranking is stable, can be appropriate to build some outside the chain of high quality, not only can rise to increase website traffic, improve website weight function, is a vote of the role of the site's ranking has. The key is that we in the chain construction process, need to carry out quality, to ensure the effectiveness of voting.