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如何減少用戶跳出率
Date：2012-07-23 Aource：尚品中國 Type：網(wǎng)站百科 Word Size：small medium big
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Wrote a lot of soft wen and did a lot of the chain, very not easy user drainage to come over, and the website whether can be enough to attract users, let them not be eager to jump out? Beijing website construction is still product China remind you might as well from the following aspects to consider his own website contrast situation.
一、 提高站點(diǎn)的內(nèi)容質(zhì)量(Improve the quality of the content of the site)
就像一個人，單單擁有外在美是不夠的，如果沒有內(nèi)在美，她也頂多是一個花瓶。對于我們的站點(diǎn)單擁有速度和吸引眼球的設(shè)計是不夠的。訪客者來到你的站點(diǎn)并不是為了欣賞你的站點(diǎn)設(shè)計的，他們主要還是想獲得他們想要的信息。而內(nèi)容就是一個站點(diǎn)的靈魂，其影響著站點(diǎn)的排名以及跳出率的高低。所以，北京網(wǎng)站建設(shè)尚品中國認(rèn)為我們的內(nèi)容需要做精，而不要濫。
Like a person, only have beauty is not enough, if there is no good within, she also it is at most a vase. For our site with single speed and eye-catching design is not enough. The visitors to your site and not to appreciate your site design, their main or want to get the information they desire. And it is the soul of a site, its influence on the site rankings and the discretion of the rate jumped out. So, Beijing website construction is product of China think we need to do better content, and don't abuse.
二、 站點(diǎn)頁面布局的合理調(diào)整(Web page layout is reasonable adjustment)
網(wǎng)站設(shè)計的布局我們可以分為前期的設(shè)計以及后期的微調(diào)，前期的布局我們需要根據(jù)用戶的需求進(jìn)行布局，但是不可能所有的問題都考慮清楚，對此我們需要在后期分析來進(jìn)行第二階段的布局。對此，北京網(wǎng)站建設(shè)尚品中國建議大家，可以通過一系列后臺訪問數(shù)據(jù)來分析用戶，把一些用戶所關(guān)心，所尋找的內(nèi)容至于顯眼的位置。
Website design layout we can be divided into the design and later the tuning, the layout we need according to the needs of the users for layout, but could not all problems are consider to be clear about, that we need in the later analysis for the second phase of the layout. The Beijing website construction is still product China advise you, can access the data through a series of the background to the analysis of the users, put some user is concerned, looking for content as for conspicuous position.
三、保證頁面的打開速度(Ensure that page open speed)
網(wǎng)頁的打開速度過慢，直接影響到用戶的友好體驗，一個緩慢的加載速度無疑加大了用戶的跳出率。因此，我們所選的服務(wù)器穩(wěn)定性以及速度一定要過硬。對于站點(diǎn)來說，頁面上的圖片、JS、flash等要進(jìn)行最大限度的壓縮精簡處理?？偟膩碚f，北京網(wǎng)站建設(shè)尚品中國認(rèn)為，一個頁面整體加載完的時長最大不要超過六秒。
Page open speed too slow, directly affects the user friendly experience, a slow loading speed undoubtedly increase the user's jump out rate. Therefore, we selected the server stability and speed must be perfect. For site for, page of pictures, JS, flash, etc to the maximum compression streamline processing. In general, Beijing website construction is still product China believes that a whole page loaded when the biggest not more than six seconds.
四、簡潔明了的網(wǎng)站設(shè)計(Concise design of the site)
訪客來到我們的站點(diǎn)，首先進(jìn)入訪客眼球的就是站點(diǎn)的整體視圖。試想一下，如果一個頁面排版設(shè)計的亂七八糟，或者五顏六色的低俗設(shè)計等，那用戶還有心情看內(nèi)容嗎？對此，北京網(wǎng)站建設(shè)尚品中國認(rèn)為，簡潔明了而且有獨(dú)特風(fēng)格的頁面模板可以讓訪客有一個更加舒適的閱讀環(huán)境。在設(shè)計頁面的時候，同時要根據(jù)我們的目標(biāo)用戶的屬性來進(jìn)行相應(yīng)的顏色排版的設(shè)計，這樣才能真正虜獲訪客的心。
Visitors come to our web site, first into the visitors eyeball is the site overall view. Just think, if a page layout design of dog dinner, or colorful four-letter design, the user also mood see the contents? The Beijing website construction is still product China think, brief and unique style page template can let visitors have a more comfortable reading environment. In the design page, and at the same time according to our target users attributes to the color of the design of the corresponding typesetting, in order to truly capture the heart of visitors.
五、 研究訪客的心理需求(The visitors psychological needs)
對于站長來說，做站點(diǎn)就是在做流量，做用戶。一個沒有研究過目標(biāo)用戶的站點(diǎn)是不可能長期成功運(yùn)營下去的，因此，我們需要不斷的去分析，訪客來我們的站點(diǎn)的目的是什么？他們需要什么欣喜？我們的站點(diǎn)能提供什么欣喜？只有把訪客分析透了，我們才會做出更好的內(nèi)容來滿足訪客，提升站點(diǎn)的粘度，讓更多的訪客留在我們的站點(diǎn)上。
For adsense to do is do site traffic, do users. A not studied target users of the site is not possible long-term success of the operation down, so, we need to constantly to analysis, visitors to our site what is the purpose? What they need joy? Our web site can provide what joy? Only through the visitor analysis, we can make better content to meet visitors, to improve the viscosity of the site, let more visitors at our site.
本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國http://m.proteomeinstitute.com/